- January 17, 2018
- Posted by: CIP Journal
- Category: Uncategorized
Almost 7 out of 10 internet users in the EU shopped online in the 12 months prior to the 2017 survey, according to Eurostat survey.
68 % of internet users in the EU shopped online in 2017. The proportion of e-shoppers varied considerably across the EU Member States, ranging from
- 86 % in the United Kingdom,
- 84 % in Sweden and
- 82 % each in Denmark, Germany, Luxembourg and the Netherlands.
- 23 % of internet users in Romania,
- 27 % in Bulgaria and
- 39 % in Cyprus
E-shoppers in the 16-24 age group purchased mainly clothes and sports goods (71 % of all purchases). Most purchases, by a third or more of e-shoppers, involved
- clothes and sports goods (64 %),
- travel and holiday accommodation (53 %),
- household goods (46 %),
- tickets for events (39 %) and
- books, magazines and newspapers (34 %).
- telecommunication services (19 %),
- computer hardware (18 %),
- medicines (13 %) and
- e-learning material (6 %).
Household goods made up 50 % of the e-purchases for those aged 25-54, while 57% of the purchases made online by the older age group (aged 55-74) were for travel and holiday accommodation.