7 out of 10 internet users in the EU shopped online

Almost 7 out of 10 internet users in the EU shopped online in the 12 months prior to the 2017 survey, according to Eurostat survey.

68 % of internet users in the EU shopped online in 2017. The proportion of e-shoppers varied considerably across the EU Member States, ranging from

  • 86 % in the United Kingdom,
  • 84 % in Sweden and
  • 82 % each in Denmark, Germany, Luxembourg and the Netherlands.
  • 23 % of internet users in Romania,
  • 27 % in Bulgaria and
  • 39 % in Cyprus

E-shoppers in the 16-24 age group purchased mainly clothes and sports goods (71 % of all purchases). Most purchases, by a third or more of e-shoppers, involved

  • clothes and sports goods (64 %),
  • travel and holiday accommodation (53 %),
  • household goods (46 %),
  • tickets for events (39 %) and
  • books, magazines and newspapers (34 %).
  •  telecommunication services (19 %),
  • computer hardware (18 %),
  • medicines (13 %) and
  • e-learning material (6 %).

Household goods made up 50 % of the e-purchases for those aged 25-54, while 57% of the purchases made online by the older age group (aged 55-74) were for travel and holiday accommodation.

 

Source: http://ec.europa.eu/eurostat/statistics-explained/index.php/E-commerce_statistics_for_individuals



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